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KW Culture

Keller Williams Culture

Who you are in business with does matter.

KW believes that the company we keep can contribute to our lives in untold ways.  To help cement this understanding, we’ve formalized a belief system (called the WI4C2TES) that guides how we treat each other and how we do business.

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Our Vision

To be the real estate company of choice for agents and their customers.

Our Values

God, family then business.

Our Perspective

A technology company that provides the real estate platform that our agents’ buyers and sellers prefer.  Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Our Beliefs

Win-Win:  or no deal

Integrity:  do the right thing

Customers:  always come first

Commitment:  in all things

Communication:  seek first to understand

Creativity:  ideas before results

Teamwork:  together everyone achieves more

Trust:  starts with honesty

Equity:  opportunities for all

Success:  results through people

As the largest, fastest-growing real estate franchise in the world, Keller Williams is at the forefront of service, technology, training and culture.

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